As an experienced freelance communications consultant, I
can execute everything from a one-time project to an integrated,
multi-year campaign.
My portfolio of services includes public relations, media relations,
marketing and more. I take the time to fully understand your business
objectives, and leverage the latest technology, to create strategies
and implement targeted tactics to help your business communicate
its successes to customers, partners, the media and others.
For tips on choosing the PR counsel that's right for you,
click here
COMMUNICATIONS PLANNING
With broad and deep experience in both public relations and marketing,
I offer two sharp edges to help cut through the clutter to reach
the right audience in the right way. When all is said and done,
successful communication is always based in solid preparation, and
I help you identify and enhance all internal and external communications
to ensure that your objectives are reached effectively—
and cost-efficiently.
PUBLIC
RELATIONS
I help you identify the information that your audiences want to
know: The news, the trends, the strategies, and the goals that define
your organization. Armed with this knowledge and proven strategic
thinking, I can help you craft messages to deliver that information
in the right way, at the right time, to the right people.
MEDIA
RELATIONS
Which publications provide the best access to your audience? Why
are certain journalists more likely to cover your organization's
achievements? How do you begin a dialogue with a skeptical analyst?
What strategy will help you build long-term credibility with an
editor? Understanding how your message will be viewed and disseminated
by different media outlets is vital to getting that message through
to the right audience. Leaving media strategy to chance increases
the chance that your program will fail. Let me help you shift the
odds in your favor.
MARKETING
What are the right strategies for achieving your organization's
objectives?
What messages convey those strategies? What audiences should receive
those messages? And what combination of marketing tools will ensure
that they do?
From media kits and brochures to direct email campaigns and Web
site writing,
I offer proven editorial capabilities that help you reach the audiences
you are most interested in reaching. With the help of my design/production
partner, Lindsay Denman,
I can deliver professionally produced marketing materials that get
results.
AND
(OF COURSE) LOTS MORE
When all is said and done, I am a communicator. My clients know
that they can come to me anytime they are unsure about any type
of communication, and I will help to brainstorm, design and implement
the best vehicle to answer their needs. Whether it's a letter to
a potential business partner, a response to a customer service query,
or even a Christmas card, I can help you create clear, concise communications
to get your point across.
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